Marketing

 Integrated Marketing Plan

Connect with customers and create sustainable, long term relationships.

Research & Analysis

Learn how and why customers buy from you, and understand competition, market, best segments and overall potential.

Learn

  • Define
  • Scope
  • Research
  • Analyze

Strategy

Use results from research & analysis to make decisions around how to win and keep customers.

Decide

  • Segment
  • Target
  • Position
  • Set Goals

Tactics

Create programs to execute the strategy, enhance products and services, and deliver benefits to customers.

Execute

  • Design
  • Create
  • Promote
  • Deliver

Measurement

Compare goals to results and test if getting business from customers you targeted — and for reasons you expected.

Evaluate

  • Compare
  • Contrast
  • Review
  • Adjust